Customer Loyalty, Keep’em Coming Back

Today customer service just isn’t what it used to be and business owners often wonder how they can compete and what they can do different than just offer customer service. Today, everyone says they offer customer service, and in most ads they’ll try to state how their customer service is better than everyone else’s. In the end I rarely see customer service anywhere! The term has been widely used for so long that it means nothing anymore. It’s been abused. What does matter is Customer Loyalty and keeping your customers happy so that they come back over and over again.

With the new wave of technology and the wide spread use of the internet, many businesses are happy with just a one time sale. Their customer base is so large, they don’t need to keep them coming back, but imagine if you could. Imagine how much better your business would be and how much more successful you would be overall.

You can set yourself apart by keeping your customers loyal. So how do you do it? You provide the absolute best service, bar none. I mean, you go the extra mile to make your customers experience the best. You don’t give story lines or make up excuses, and when they place an order, you under promise and over deliver.

Remember the old addage, the customer is always right. Well, their not always right and it’s ok to let them know when their not, when you do it the correct way. However, in the end the customer is the one who ensures you get a paycheck. If you chase them all away or develop a bad reputation, no one will come back and your business will be closed. The customer pays your bills!

I am a firm believer in providing the absolute best service and sometimes I over promise, but I still manage to over deliver. When a customer places an order and you tell them it will take 10-14 days to deliver, if you get the product early, then deliver it early. They’ll be thankful. If you make a mistake, always own up to it and be honest with them. Explain the situation and tell them how you’re going to fix it, DO NOT give excuses or place blame upon others.

Its simple. Go above and beyond and the customer will do the same. They’ll be back over and over again. Set yourself apart and take care of your customers and they’ll build loyalty with you.

Miss Executive, Tina Holtz