Business Savvy, growing your business, Marketing

TOP 10 Benefits in Joining Your Chamber of Commerce

As a business owner, there are many benefits to joining your local Chamber of Commerce. The purpose of a Chamber is to provide educational and networking opportunities and to help businesses participate in community events which will help expand the local business economy.


But here is a warning. You can’t just simply join the chamber and expect magical things to happen overnight. You will only get out of your membership what you actually put into it. Which means as a member you need to participate. Your participation in your chamber actually impacts the overall success of the chamber as an organization but also that of your community.

TOP 10 Benefits in Joining Your Chamber

  1. Discounts – You can receive discounts on everything from ski passes, office supply purchases, travel, shipping services, gym memberships, prescriptions, health and wellness, media advertising, and more.
  2. Services – Generally include access to business publications, roundtable discussions, industry briefings, magazines, programs,  leadership opportunities, business resources and more.
  3. Partnerships – Provide you with an opportunity to partner with other members, businesses, groups, and organizations to successfully grow and network your company and it’s offerings.
  4. Marketing and Advertising – Many times you’ll be offered discounted or free advertising once you become a member along with opportunities to have a link on the chamber website. Chambers offer a tremendous amount of advertising and marketing for businesses.
  5. Advocacy – Your chamber and the leaders within your community work together to advocate on behalf of the business community helping to protect your business and provide additional growth opportunities and incentives.
  6. Education and Training – Seminars, business workshops, webinars, small business resource events and more. You can find training on topics like a business startup, financing, human relations, insurance, payroll, QuickBooks, leadership, marketing, social media, taxes, employee engagement, and more.
  7. Economic Development – Your chamber is highly involved in growing your local community and therefore generally works with other organizations to increase the local economy and bring additional businesses into your community.
  8. Database and Leads – Chambers usually provide a membership list to members, which can be used to help market your business and services to other members. Larger chambers generally offer a leads group to help businesses find and gather solid quality leads.
  9. Events – Annual events like a chili cook-off, fall festival, BBQ, Rodeo, gala, awards ceremony, business after hours, open houses, concerts, and more. These are all terrific places to meet and great, rub elbows with fellow business professionals, and spread the word about your business. These are great marketing events too.
  10. Networking – I saved the best for last. This is the core component of any chamber and truthfully any business. The saying goes, “it’s not who you know, it’s who knows you”. Take advantage of as many events and opportunities as you can through your local chamber. The chamber is for your benefit and sometimes you have to stop working in your business, and actually make time to work ON your business.


So get out there, get those business cards and flyers ready, test the 30-second elevator speech and most importantly make time and INVEST in your business. Your chamber membership is generally a tax write off and it’s a wise investment to help grow your business.



Tina Holtz is a serial entrepeneur who owns and operates a boutique virtual assisting and business advisory firm, Executive Business Services, LLC. She has more than 20 years experience in business development, business management, operations, sales, marketing, and procurement. Tina values building relationships and is passionate about helping business owners reach new heights. She provides a vast array of support services to business owners, entrepreneurs, professionals, and executives.

 970-989-8047 or email at

business growth, Business Start-up, growing your business, Marketing

The Top Challenges for Small Businesses

Running a small business can be a daunting task. It might seem like you’re running around like a chicken with your head cut off most of the time. Paying bills, running errands, meeting with clients, making 30 phone calls a day, writing proposals, cleaning the toilet! It may seem like you’re doing everything and yet it can still feel like you’ve accomplished nothing.


In this blog article we’re going to review the top challenges that small businesses find themselves facing everyday. In my reaserch what I’ve found is that even though small business owners are stressed about everything that they need to do and the struggles in owning and operating their small businesses, they would do it all over again if given the chance. The freedom, flexibility, and ownership out weight many of the corporate aspects elsewhere. I know for me, I love running my own business and I know that I am in complete control of my life.

1.) Financial challenges can plague many small business owners. Not having enough cash reserves, lines of credit, or access to money can limit the growth and basic day to day operations. Commit to having a financial overview weekly to ensure you stay on track, and use a good accurate accounting system like Quickbooks, Quicken, or 17hats. Financial forecasting is another tool that should not be overlooked. In order to take control of your finances, you need to know where you are, where you’ve been, and where you’re headed. Set budgets, monitor expenses, and have a business plan that includes cash flow analysis which will help you plan your financial picture now and in the future.

2.) Proper staffing and good employees is a common pitfall. Many small business owners find themselves unable to compete in the job market and sometimes settle for the less desirable employee just to have a warm body. Trust me, this is not helping your business. The key to obtaining good employees is competitive pay, incentives, flexibility, and benefits. I know, you’re thinking there is no way you can compete with the big boys, but there is! You can offer a simple IRA, even if you can’t afford to match giving your employees a way to save for their future tax free is HUGE. You may not be able to offer full heealth insurance, however you can offer Aflac, and although this is not health insurance it does provide benefits for accidents, injuries, and some health related issues and is better coverage than nothing. As a business owner it costs you ZERO and all you have to do is offer it to your employees and you take the premiums out of their paycheck tax free through automatic deduction. You can partner with a local gym in your area for a discounted gym membership, and you can pay for half of the year’s membership and encourage a healthy team. Offering additional educational opportunities is also something that should not be overlooked and for a small cost you can increase the work performance of your team and better your company at the same time.

3.) The majority of small business owners lack time. Most of the time it’s because you started out by doing everything yourself, wearing multiple hats and so you just continue doing it. Learn to delegate tasks and duties to your staff. Being a good manager means that you know where your time and that of your employees is best spent, and providing you with the best return on that time and investment. You don’t need to be changing oil in a service truck if you should be at a meeting with a potential client. You are too valuable for that, you should be bringing in a new customer and your mechanic or laborer should be changing the oil. The same thing goes for invoicing, payroll, etc. You need to be running your business and delegating those tasks to another person. Know where the true value lays within a member of your team and where you should be really spending your time.

4.) A lot of small business owners start their company with little business management knowledge. That’s ok, it doesn’t mean you’re not a good entrepreneur, but you might need some help with the basic operations and set-up of your business. Be sure to get the help you need right away. I cannot stress this enough. If you procrastinate the problems and issues only get bigger and can lead to failure. For instance, I know a cleint who was a concrete guy, a great concrete guy at that. He knew how to pour concrete very well, but he didn’t knew nothing about how to run a business, invoice, market, hire employees, set the business up etc. Sometimes you need help, so reach out to a virtual assistant or business advisor to help you with those issues.

5.) Marketing always seems to be a BIG struggle for small business owners. Today marketing can be done very easily if the right techniques and methods are used. Most small business owners are unsure of where to begin, what methods to use, how to track it, or plain and simple don’t understand it, so they never market their business. Truthfully they really don’t have time to market because their too busy running the business. So marketing gets overlooked and set to the wayside. Marketing is the backbone to the success of every company and sooner or later it needs to be a part of your business plan. Again, you may need to reach out for assistance with this.

6.) Growing pains! This is common with a lot of small businesses. You start out small, maybe you even bootstrapped your way along and then all of the sudden one day you wake up and your business is booming. You find yourself growing so fast, you don’t even know what’s going on. You’re hiring staff with no paperwork, your throwing receipts into a box by the door, you’re only invoicing once a month because you have no time, you barely pay your bills on time even though you have the money in your account. This can be an exciting spot, but it can also be very scary. More than ever, this is when you have to ensure that your management plan is up to snuff. DO NOT cut corners or procrastinate. You have to ensure that you have the proper foundation established for your business so that you can succeed through this growth process.


Here are some interesting stats from a research study that Constat Contact did.

43% of small business owners say they are wearing too many hats

20% have a hard time riding through bad economic times

10% struggle with hiring and managing staff

66% have trouble finding new customers

56% say they do not have enough time

40% say they have trouble retaining existing customers

32% say they have a hard time paying bills

So this just goes to show you, that you are not alone afterall. Just remember, if you need help there are loads of professionals out there available with the experience you need. You can start with your virtual assistint, lawyer, CPA, business advisor, insurance agent, etc. These professionals truly care about the success of your business and are with you every step of the way.

Tina Holtz~Miss Executive




business growth, Business Savvy, growing your business, Marketing, Social Media/Online Marketing, Virtual Assisting

Outsourcing 101

So what is outsourcing you ask?

Well some people actually think that it means that you are sending your work overseas to some foreign company for cheap labor and non English speaking representatives, and although that is a possibility with some firms, that’s definitely not the case with your typical virtual assistant or virtual assisting firm.

Traditional VA’s offer outsourcing as a business service for busy professionals who struggle with a variety of situations, like time management issues, possibly lacking the specific skills or confidence with certain business tasks, or just find themselves in a position where their not ready to bring a staff member aboard to perform these duties. That’s where a well trained VA comes in.

Photo Courtesy

Outsourcing is available for pretty much everything and anything business related. A majority of small businesses already hire a group of professionals outside their business for the usual services, like an attorney, accountant, business advisor, etc. and your VA should be part of this team.  VA’s have the ability to outsource an enormous amount of business tasks. Common ourtsourcing duties include social media services and management, data entry, basic administrative needs, public relations, data maintenance, research, scheduling, purchasing, business development, marketing, training, and much, much more.

Outsourcing provides business owners with a very unique tool. Imagine that you want to get involved in the social media gold rush but you’re intimidated by the internet and all that technology stuff, and you’re probably working hard on keeping your customers happy and fulfilling their needs. Lets face it, when in the world are you supposed to have the time to start a facebook page and keep up with the content updates? More than likely, you know it’s something you should do, but it’s the least of your worries at this point.

However, in this situation it would be in your best interest to meet with a VA and review how having a social media outlet presence could help your business gain revenue and what specific methods should be used to get you there to accomplish your goals. A VA can set your Facebook, Twitter, LinkedIn, and website pages up for you, review them with you, and then once you develop a strategy, the VA can manage them on your behalf as often as you need. Your VA can also incorporate a nice professional weekly, monthly or quarterly newsletter that will keep you in constant contact with your clients. The key to keeping your clients is to remain in contact and to be seen as an informative source, rather than a pesky business who just wants to make a quick buck. Set the stage, be the leader in your market by being the go to source for what your clients need.

Photo Courtesy


Something that is always in the back of my mind when I go to the vet clinic with one of my animals is that I think how nice it would be if my vet actually could notify me when my animals are coming due for their booster shots or their annual checkup.  I have 4 dogs and 3 cats, and trying to keep track of when they are all due for shots is a nightmare, but what an awesome service that would be for the vet to provide and I can guarantee you that there would be in increase in revenue for the vet if they had a VA who could incorporate this into their business. The same can go for any business, a dentist, doctor, chiropractor, eye doctor, service station, etc.

Start getting creative and think of ways to increase your bottom line and contact a VA to start implementing these services for you. Trust me, the investment is worth every penny and then some.


All the Best,

Miss Executive- Tina

Business Savvy, Marketing, Social Media/Online Marketing

Keeping in Touch

So you’ve decided that you’d like to stay in touch with your customers more often and you’d like to do something more effective compared to snail mail, postcards and generic marketing emails that they may never read. Maybe you’ve been thinking about taking the plunge and trying the new so called online marketing techniques that everyone’s been talking about but you’re just not sure where to start. I can help. 🙂

I can tell you from my own personal experience that there are ALOT of methods out there but I’m going to review a few of my most favorite techniques. When you implement these methods you want to ensure that you commit 100% in order to see results.

planFirst start with a plan. Like anything you need to understand what you hope to achieve and gain with your new plan and what your objectives are going to be.

Do you simply want to inform customers of specials and new product updates or do you want to simply build relationships and strengthen them by providing helpful information, tips, and just simply keeping in touch? It’s proven that the more your customers see valuable information from you, the more likely they are to do business with you. They will see you as a trusted source. The key here is the word VALUABLE. The information needs to be worth their  while, information they find intriguing or helpful to them. Then you can start putting your plan into action.

I suggest that you start with an email marketing campaign by using a program like Constant Contact,, or MailChimp, Both of these are online services where you can choose from hundreds of templates including newsletters, coupons, postcards, etc. The templates are very user friendly and match any color scheme you may have. They have hundreds of pictures in their stock galleries for you to choose from as well, so you can make your emails look extremely professional in a matter of minutes. You can then easily import your email addresses from your computer into the program, where your email addresses will then be stored for future campaigns. Simply add new email addresses in and start building your list.

constant contact

mail chimp

You can start your email templates months in advance, save them, and work on them when it’s convenient for you, in addition to being able to set timers and schedule the exact time of delivery for when you want them to be delivered, such as 7am on Friday morning, or 4pm Monday afternoon. You can send holiday greetings and cards and pricing specials or notifications anytime.

When you send your emails, always abide by anti spam laws and the email policy’s of your email marketing provider, there are strict laws regarding spam and junk mail. I always provide an opt-in and opt-out attachment in all emails and have a link in all my emails for automatic signup to my email campaigns and newsletters. I also ask my customers to forward the emails and newsletters if they feel someone else might find the information useful. I use these tactics for what I call soft selling techniques. My goal isn’t to push the customer into purchasing or buying from me, in fact most of my newsletters have nothing in them relating to my products. I actually provide them with helpful tips, tricks, and information they might need. For instance if I sell automobiles, I wouldn’t include any sales information in my monthly newsletter. Rather, I would provide articles on how to keep your vehicle running in cold winter months, how to keep your vehicle protected from sun and UV rays, and infromation on the best rated tires in the industry. I might include tips on how to get the best fuel mileage and how to repair chips in the paint. If I owned a laundromat, I would focus on telling people about the newest laundry detergents, or stain removing products, and provide tips on how they can get stains our of their clothes. If you operate a veterinary clinic, then tell your customers the importance of vaccinating your pets, provide a calendar of pet related activities in the community, review common pet problems, and the proper way to clip pet nails etc. You get the idea.

paperless postAnother wonderful program I have used in the past is called Paperless Post, This service is also online and is a virtual card company. Rather than spend the money for mailing actual invitations or cards through mail, and never knowing if your intended recipient received it, you can literally create a highly professional invitation, thank you, or holiday card, with a matching envelope through Paperless Post, and then write your content, change fonts and colors, add pictures, logos etc. Upload it all, attach an RSVP and then simply upload your email contacts for whom you want to send the card to and schedule delivery. Once your emails go out, it tells you when it was sent, when it was opened by the receiver, and they can immediately click on the link in the card to rsvp. It’s that simple! I have used this for large Open House Events and for sending Holiday Cards and Thank You Cards with huge success. You can track your responses and then re-send the card or invite anytime if your recipient still hasn’t opened the card. The tracking results are so helpful and allow you to be highly efficient.

I also highly recommend getting involved in social media and blogging. I am a firm believer that if you commit to engaging in social media and you continuosly update it several times per week, this will result in higher sales and engagement with your customers. Remember the goal is to build relationships which will eventually lead to business.

Top Five Suggestions for Social Media:

For more information on social media, visit my other blog posts.

Here’s to building relationships!

Miss Executive, Tina Holtz


Advertising vs. Marketing

Typical advertising mail
Typical advertising mail (Photo credit: Wikipedia)

Is there a difference between advertising and marketing? I believe that there is.

Here’s why. When you advertise you’re branding your business and putting it out there to create a buzz about who you are and what you do. When you market your business, you’re actually promoting your business and nurturing prospective leads and clients, the brand awareness already exists. You can’t market before you advertise. You have to ensure that you targeting the right audience which requires a lot of thought and research. Too often someone opens a business and just expects that business will just automatically roll through the doors. It takes investment of both time and money to make a business a real success.

Throughout my years of experience in the business world, I have seen several businesses fail at  implementing a solid advertising and marketing campaign. Unfortunately business growth can be slowed or diminished when such a campaign is not integrated with a business plan.

The most important aspect of any campaign is knowing who your target market is and where they spend their time learning about your business. For instance, if you’re a local auto dealer, you need to determine who your prospects are and where you should spend dollars in order for them to effectively find you. Local newspapers and direct mail tend to be some of the best solutions for a business of this nature. If you’re an international business however, a local newspaper is not going to work for you. Your advertising might be better through online alternatives and trade shows, as well as international magazine publications. Again, knowing your audience is the most important objective.

Advertising is a needed investment among businesses. Many owners and managers see it as an un-nesccessary expense. This could not be farther from the truth. Advertising in my opinion, should be seen as a business investment. Your goal should be to invest a certain dollar amount to achieve a certain return on that investment. You shouldn’t just spend money on advertising just because. You need to ensure that it works and provides the return you seek. Another important aspect of advertising is to ensure that you track and measure the outcomes of each campaign. This will provide feedback for what works and what doesn’t. Be sure to change your campaigns to fit the needs of your business.

So then what is marketing and where does it fit in the grand scheme of things? Marketing is essentially used after you have implemented a successful advertising campaign and your audience understands your solutions, who you are, and what you do. Marketing is basically keeping your business alive among your audience. You engage on a regular basis, whether it be in local charity events, business events, your local chamber of commerce, trade publications, trade shows, websites, blogs, social media etc. You are maintaining your existence in the business arena.

I have seen some business owners who spend $600 one month, wait for a miracle of new business to come through their door and when it doesn’t, they say advertising didn’t work. Unfortunately their right. You can’t advertise once and expect a result. Statistically it is stated that it takes an average of 5-7 times for a prospect to see your ad or information before they engage to make a purchase or contact. Which means you need to be prepared for the long haul. Be sure to really make an investment in your advertising and marketing campaigns. Success will come when a plan is implemented properly.

Be sure to always include an advertising and marketing campaign within your business plan. If you don’t have one, begin making plans to implement one immediately.

Best of Luck!

Miss Executive, Tina Holtz


Marketing on a Dime

Marketing on a dime? Really? Yes it’s possible and I’m going to show you how through several of my tried and proven techniques. Marketing on a Dime

You’ve probably heard of or even seen the show, Design on a Dime from HGTV. Well, I’ve put my own twist on the name and created “Marketing on a Dime”. Through the years in my past positions, I was always forced to think outside the box for the newest, greatest, and most clever marketing methods. The reason was that many times the companies and businesses I was working for didn’t have the funds for a full blown marketing and advertising budget, we were essentially, marketing on a dime. I have always believed in investing time and money in what works, for the least amount of money, and for the highest return. This makes many of my methods unique and sometimes free.

Cold Calling

Some will argue that cold calling is in effective. I tend to disagree- heavily. Cold calling for me, whether on the phone or in person, has always been highly effective. Why and how? Your method, your voice, your attitude, and knowledge all play a huge role in your success. I have perfected that method throughout my professional career and I never act like a sales person on the call. I don’t push a sale at all, and believe it or not about 50% of the time, even if I leave a voicemail for a prospect with whom I’ve never talked with before, I usually get a phone call back. Here’s how it works. I take the time to research and know my target market before I ever pick of the phone. I want to ensure that I am targeting the right clients and that my chance for success is high right out of the gate. I make that list, find the right person, and then make the call. I say something like this although I never work from a script, as it sounds fake. “Hi ______, this is Tina from ___________ and I just wanted to take the time today and introduce myself and to see if we might be a good match in working together. My company provides ___________, and I’d appreciate the opportunity to discuss how we can help you with _______. If you’d be so kind to give me a ring back, I would greatly appreciate it. My number is ______________. I look forward to hearing from you and have a great day.” Play with different tactics and get comfortable, you’ll know once you get it right, as they’ll start listening and calling back. Be prepared for that moment, and know how to roll with it beyond that.

Social Media

My overall favorite method of marketing on a dime is social media. There is no better return on investment or better marketing on a dime opportunity than this. I find that many small to mid-size businesses are afraid to get involved, and let me tell you, you’re missing out. Social media works no matter who you are or what you do. It’s for everyone. Some clients tell me that they don’t think social media is for them, yes it is! Why wouldn’t you want to engage and connect with your target market for FREE?? Social media is huge and it’s huge because it works, it’s effective, and as the old saying goes, the proof is in the pudding.

Perhaps you’re a restaurant and you offer a daily or weekly special, you could tweet this on Twitter, post it on Facebook, and take a photo and post to Pinterest or Instrgram. Maybe you’re a Carwash, keep your customers happy by tweeting when the car wash is down for service so they don’t waste their time driving across town and find out it’s out of order, update them with new services, information, etc. Maybe you’re a clothing boutique or consignment store, then post new product lines or totally hip furniture that just came in. Maybe you’re a car dealer, you can post service deals, or the new Chevy Camaro that just arrived this morning so that people are lining up to be the first one to test drive it. Good promotions are also amazing for use in social media, and I urge you to try it. I’ll have another blog post on promotions later with tips on how to create an effective promotion.

Social Media

Email Marketing

The most important thing with any email marketing campaign is to give your customer or prospect the information they want. They get hundreds of emails a day and you don’t want to be the one that ends up in the trash, so make your message clear, precise, and to the point. Here’s a few tips:

1.) Never send an email addressed To Whom it May Concern. Always address the person by first name or Mr./Mrs. and their last name.

2.) Have an attractive subject line that is relevant to the prospect.

3.) Start your first sentence off with why you are contacting them with a possible benefit to the prospect.

4.) What can you do or what can you offer the prospect. Such as, I help businesses just like yours by__________, make that leading to the possible benefit.

5.) Tell the prospect that you’d appreciate the opportunity of working together, and by replying to the email or contacting you, you can quickly evaluate if you’re a good match in working together.

6.) Always have your name, title, and contact information at the end of the email.

7.) You may also try telling prospects in the email that you don’t believe in spamming or sending emails to people who don’t want them and that you value their time. If they would take the time to respond with or without interest it would be greatly appreciated. I find that this is effective, becuase they appreciate the honesty.

8.) If you don’t get a response within one-two weeks then follow up and ensure that your follow up email is also set up correctly.


Let’s not forget that newsletters are an excellent way of marketing and sometimes this is where many business fail. Your newsletter shouldn’t be all about you, nor should social media marketing. There are times where you want to showcase new products and information about your business, but focus on what your customers and prospects need or want to know. What issues do they face on a regular basis, what would be helpful to them? Can you solve a problem? I use my newsletters to provide educational information. I’ll include things and information that aren’t even related to the services I provide, why? Because I care about my customers and I care about helping them in everything related to running their business. I don’t sell phone services or customer relation management software, but I discuss and review them in my newsletter because I know my customers need solutions when it comes to these issues. Be seen as a leader in your industry or your niche.

ChatterWhitepapers, Case Studies, Slideshows

Whitepapers, case studies, and professionally crafted slideshows and presentations should not be overlooked. I find that writing whitepapers that focus directly on your customers or prospects problems and explaining a solution is extremely effective. You can provide links to these on your website, in newsletters, blogs, emails, etc. Slideshare is a terrific program to use for promoting your business online. Again, you can link these to your website, etc. Case studies are extremely effective becuase they explain to a prospect specifically what you’ve already done for a customer and how or why it worked.

Inbound Marketing

There will be an entirely separate blog post in the near future on inbound marketing and why I am such a firm believer in it, but for now we’ll just touch on the subject. In the past I thought that pay per click advertising was highly effective, and don’t get me wrong at times it can be, however I believe much more firmly in inbound marketing.

Here’s why: I was spending about $300-$600 per week in PPC advertising, but I wasn’t getting any click throughs, leads or conversions. I was excited that I was getting about 36,000 impressions per month which I thought was absolutely terrific. That meant 36,000 people per month were seeing our ad but no one was taking action. I had no return on investment and I was just literally throwing money in the trash. The object with any advertising or marketing campaign is to achieve conversion. What is conversion? It’s successfully getting visitors to convert to a lead or customer once they visit or read your information. With ppc or any other form of marketing and advertising, for the most part you’re trying to find and farm new prospects. With inbound marketing it allows your clients to find or farm you when they want you, thus making a stronger lead for you, and the chance at higher conversion rates. Your catching your prospects at the exact point in time they are seeking you. And it works! I would rather spend my money on inbound marketing any day of the week versus anything else. If you aren’t familiar with inbound marketing, I suggest that you visit for more information.


Video is proof of who you are and what you do, and it shows professionalism. Make a video of your factory operating, of your crew building a home. This can show prospects your dedication to safety first hand, something they can’t see in a brochure or in text. Maybe showcase a video of the inside of your store allowing prospects to see the quality of products you offer and how much product you actually have on the shelves. Create a video of that new Chevy Camaro, the prospect can see the actual glitter in the sun of the metallic paint, or maybe the sweet 20” aftermarket rims. I would also recommend having video testimonials from satisfied clients, interviews with staff members, and more. Video Marketing

As you can see the list get’s extensive and I could keep going but the blog article is getting long here and I don’t want to give you too much information that will make your head hurt. If you have ideas that have worked for you, I would love to hear them. Send me a message in the contact form and perhaps I’ll write a feature blog mentioning you and what your success was.

Here’s to your success!

Miss Executive, Tina Holtz


Is Your Marketing Strategy Cohesive?

I always love what Jenn at Jenn’s Trends has to say, she and I have a lot in common. If you want to know why your social media strategy is working, take a look at what she has to say. Great tips!

Jenn's Trends

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For years, marketers have slaved over their marketing strategies. Ensuring that everything is in line with everything else. Focusing on colors, fonts, branding, tone, imagery, etc. Then came this thing called social media and most of them didn’t know what to do with it.

They slapped together a Facebook page with their company logo and a couple photos, put up a couple posts and then wondered why it wasn’t working.

Many of them even hired interns or young employees who “got” social media to manage the sites. And they still wondered why it wasn’t working.

Why wasn’t it working? Because they weren’t treating it as a cohesive branch of their marketing strategy. Social media was like the ugly step child that had to be fed but wasn’t really welcome at the dinner table. There was no cohesion between the messages, the branding, the…

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