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16 tips to market like a pro, sort of…

marketing-board-strategyLet’s face it, if you’re like most business owners, you simply either don’t have time to market or you just plain hate marketing. Some people just don’t get it period and it’s a constantly ever-changing industry. It seems that new platforms are introduced daily and it’s hard to keep up with what works and what doesn’t. It’s important to always be marketing – no matter what.

Here are a few things we recommend to most businesses along with some tips to help you market your business effectively. This is not an exhaustive list by any means, but what I feel are things that work well.

  1. Find out where your target market hangs out. Facebook, Twitter, the local coffee shop, a mechanics bay, the ice cream parlor, you get the picture.
  2. Determine where your money is best spent. Digital marketing works best because you can effectively target your specific market and measure ROI and analytics. You can’t do that with yellow pages, newspaper, or print advertising.pexels-photo-266176
  3. Join trade associations and use all of their networking opportunities.
  4. Write a column or articles for local newspapers, trade publications, etc.
  5. Host educational seminars, webinars and then video them and post on YouTube.
  6. Hold an annual Open House Event. Spring Fling, Harvest Days, Fiesta, Oktoberfest, etc.
  7. Have product or service giveaways monthly, people love swag, give away a free t-shirt, or coffee mug, or movie ticket, etc.
  8. Develop Press Releases for every NEW product or service you launch, when you hire new employees or key staff members when you have upcoming events, fundraisers, etc.
  9. Build an email list, get subscribers on your website, and produce a monthly newsletter loaded with helpful tips, suggestions, info, resources, and more. No sales techniques here! Just good ol’ awesome content.
  10. Have a booth at trade shows and events that your target market attends. Be sure it’s a nice professional booth. Convey your professionalism.
  11. Donate your products or services to local charity events and silent auctions.
  12. Create a loyalty program for your brand ambassadors and kick ass customers. People love being recognized for their dedication.
  13. Participate in local events in your community like parades, farmer’s markets, fundraisers, gala’s, etc.
  14. Offer monthly and holiday specials. You can package lower selling products with higher selling products to move inventory. Partner up with other businesses and offer package deals.
  15. Interview other professionals associated with your business, showcase them in your blog, video, social media, etc. You can also volunteer to be a gues speaker at events.
  16. Host a weekly meet and greet, chat session, or morning coffee with the boss, etc. Answer question and engage with your audience. People don’t want to see corporate structure, they want raw all natural people.

 

Tina Holtz is a serial entrepeneur who owns and operates a boutique virtual assisting and business advisory firm, Executive Business Services, LLC. She has more than 20 years experience in business development, business management, operations, sales, marketing, and procurement. Tina values building relationships and is passionate about helping business owners reach new heights. She provides a vast array of support services to business owners, entrepreneurs, professionals, and executives.

 970-989-8047 or email at tina@execbusinessservices.com

www.execbusinessservices.com

Business Savvy

Customer Loyalty, Keep’em Coming Back

Today customer service just isn’t what it used to be and business owners often wonder how they can compete and what they can do different than just offer customer service. Today, everyone says they offer customer service, and in most ads they’ll try to state how their customer service is better than everyone else’s. In the end I rarely see customer service anywhere! The term has been widely used for so long that it means nothing anymore. It’s been abused. What does matter is Customer Loyalty and keeping your customers happy so that they come back over and over again.Customer Loyalty

With the new wave of technology and the wide spread use of the internet, many businesses are happy with just a one time sale. Their customer base is so large, they don’t need to keep them coming back, but imagine if you could. Imagine how much better your business would be and how much more successful you would be overall.

You can set yourself apart by keeping your customers loyal. So how do you do it? You provide the absolute best service, bar none. I mean, you go the extra mile to make your customers experience the best. You don’t give story lines or make up excuses, and when they place an order, you under promise and over deliver.

Remember the old addage, the customer is always right. Well, their not always right and it’s ok to let them know when their not, when you do it the correct way. However, in the end the customer is the one who ensures you get a paycheck. If you chase them all away or develop a bad reputation, no one will come back and your business will be closed. The customer pays your bills!

I am a firm believer in providing the absolute best service and sometimes I over promise, but I still manage to over deliver. When a customer places an order and you tell them it will take 10-14 days to deliver, if you get the product early, then deliver it early. They’ll be thankful. If you make a mistake, always own up to it and be honest with them. Explain the situation and tell them how you’re going to fix it, DO NOT give excuses or place blame upon others.Customer Service

Its simple. Go above and beyond and the customer will do the same. They’ll be back over and over again. Set yourself apart and take care of your customers and they’ll build loyalty with you.

Miss Executive, Tina Holtz