business growth, Business Savvy, growing your business, Marketing, Social Media/Online Marketing, Virtual Assisting

Outsourcing 101

So what is outsourcing you ask?

Well some people actually think that it means that you are sending your work overseas to some foreign company for cheap labor and non English speaking representatives, and although that is a possibility with some firms, that’s definitely not the case with your typical virtual assistant or virtual assisting firm.

Traditional VA’s offer outsourcing as a business service for busy professionals who struggle with a variety of situations, like time management issues, possibly lacking the specific skills or confidence with certain business tasks, or just find themselves in a position where their not ready to bring a staff member aboard to perform these duties. That’s where a well trained VA comes in.

Teamwork
Photo Courtesy https://www.workquotes.net

Outsourcing is available for pretty much everything and anything business related. A majority of small businesses already hire a group of professionals outside their business for the usual services, like an attorney, accountant, business advisor, etc. and your VA should be part of this team.  VA’s have the ability to outsource an enormous amount of business tasks. Common ourtsourcing duties include social media services and management, data entry, basic administrative needs, public relations, data maintenance, research, scheduling, purchasing, business development, marketing, training, and much, much more.

Outsourcing provides business owners with a very unique tool. Imagine that you want to get involved in the social media gold rush but you’re intimidated by the internet and all that technology stuff, and you’re probably working hard on keeping your customers happy and fulfilling their needs. Lets face it, when in the world are you supposed to have the time to start a facebook page and keep up with the content updates? More than likely, you know it’s something you should do, but it’s the least of your worries at this point.

However, in this situation it would be in your best interest to meet with a VA and review how having a social media outlet presence could help your business gain revenue and what specific methods should be used to get you there to accomplish your goals. A VA can set your Facebook, Twitter, LinkedIn, and website pages up for you, review them with you, and then once you develop a strategy, the VA can manage them on your behalf as often as you need. Your VA can also incorporate a nice professional weekly, monthly or quarterly newsletter that will keep you in constant contact with your clients. The key to keeping your clients is to remain in contact and to be seen as an informative source, rather than a pesky business who just wants to make a quick buck. Set the stage, be the leader in your market by being the go to source for what your clients need.

teamwork
Photo Courtesy http://www.carrie-persichini.blogspot.com

 

Something that is always in the back of my mind when I go to the vet clinic with one of my animals is that I think how nice it would be if my vet actually could notify me when my animals are coming due for their booster shots or their annual checkup.  I have 4 dogs and 3 cats, and trying to keep track of when they are all due for shots is a nightmare, but what an awesome service that would be for the vet to provide and I can guarantee you that there would be in increase in revenue for the vet if they had a VA who could incorporate this into their business. The same can go for any business, a dentist, doctor, chiropractor, eye doctor, service station, etc.

Start getting creative and think of ways to increase your bottom line and contact a VA to start implementing these services for you. Trust me, the investment is worth every penny and then some.

 

All the Best,

Miss Executive- Tina

Business Savvy

Customer Loyalty, Keep’em Coming Back

Today customer service just isn’t what it used to be and business owners often wonder how they can compete and what they can do different than just offer customer service. Today, everyone says they offer customer service, and in most ads they’ll try to state how their customer service is better than everyone else’s. In the end I rarely see customer service anywhere! The term has been widely used for so long that it means nothing anymore. It’s been abused. What does matter is Customer Loyalty and keeping your customers happy so that they come back over and over again.Customer Loyalty

With the new wave of technology and the wide spread use of the internet, many businesses are happy with just a one time sale. Their customer base is so large, they don’t need to keep them coming back, but imagine if you could. Imagine how much better your business would be and how much more successful you would be overall.

You can set yourself apart by keeping your customers loyal. So how do you do it? You provide the absolute best service, bar none. I mean, you go the extra mile to make your customers experience the best. You don’t give story lines or make up excuses, and when they place an order, you under promise and over deliver.

Remember the old addage, the customer is always right. Well, their not always right and it’s ok to let them know when their not, when you do it the correct way. However, in the end the customer is the one who ensures you get a paycheck. If you chase them all away or develop a bad reputation, no one will come back and your business will be closed. The customer pays your bills!

I am a firm believer in providing the absolute best service and sometimes I over promise, but I still manage to over deliver. When a customer places an order and you tell them it will take 10-14 days to deliver, if you get the product early, then deliver it early. They’ll be thankful. If you make a mistake, always own up to it and be honest with them. Explain the situation and tell them how you’re going to fix it, DO NOT give excuses or place blame upon others.Customer Service

Its simple. Go above and beyond and the customer will do the same. They’ll be back over and over again. Set yourself apart and take care of your customers and they’ll build loyalty with you.

Miss Executive, Tina Holtz

Social Media/Online Marketing

4 INCREDIBLE Reasons Why You Need Twitter!

People often ask me what Twitter is and why they need it. Most people tell me that they think it’s a joke and that people just use it to say silly things, like what they just ate for lunch, or how bored they are at work, or what their dog just…… wait, never mind on that one, you get the picture.

Actually they couldn’t be more wrong. Although some people who use Twitter on a personal side might use it in such a fashion, we business professionals use it in a totally different way. It’s really no different than how you use Facebook or LinkedIn, when you’re networking professionally it’s good to keep your personal life out of the business part of your life. Twitter is amazing for business and the sooner you jump in and get your feet wet, the better you’re going to be.

Do yourself and your business a favor and get your Twitter account today, it will take less than five minutes and soon you’ll have quite a following. Just a tip here: ENGAGE. Engage every day, several times a day if you can. It will take some getting used to, but before you know it, you’ll be thinking of all sorts of things to tweet about.

Twitter

Here’s my 4 INCREDIBLE reasons why you need Twitter:

1.) Connecting with customers

Millions of people are using Twitter everyday, and they tweet only a sentence or two at a time, but it’s proven to be successful for businesses too. You can tweet about new products or services and be ahead of your competitors if their not using Twitter yet. You can engage with your customers on a level that would otherwise be non existent. Imagine reaching hundreds, possibly thousands of people in a matter of minutes, who are all talking about you and your business and retweeting and sharing your product information. Let’s not forget it’s FREE! Twitter is what is often times called viral. It takes only mere seconds to share news with millions of people.

2.) Branding your business

People usually think that you have to a big brand before someone is interested in following you. This could not be farther from the truth. If you have customers, trust me, they want to be following you to keep up with what’s going on in your business and what new products and services you might have that they need. They want to be the first to know and the first to have the newest toy. By engaging with your customers each and everyday through Twitter, you’ve increased your brand loyalty. You’ve kept them informed, you’ve helped them with what they need and you’ve made them feel important by taking only a few moments out of your day. What more could you ask for?

3.) Customer Service

You can provide an all new level of customer service through Twitter. Your constant engagement with your customers ensures that they are always in the know. Imagine knowing when your doctor’s office got a new piece of medical equipment that might be useful to your needs, or your favorite car wash is out of order, or the newest line of spring clothing arrived today and your one of the first to know. Tweet new hours of operation, promotions, even offering one day promotions is a great sales tool, coupons, giveaways, the list is endless.

4.) Marketing

The best thing about any social media platform, especially Twitter is that your reaching a target audience you otherwise wouldn’t be able to reach. When you advertise in direct mail, newspapers, etc., you’re usually reaching a specific number of people, let’s say 4,000 in this example. Most people don’t carry that ad with them in their pocket and show it to everyone they talk to that day, your reach is still about 4,000 people, give or take. But with social media and Twitter, your one tweet can reach an unlimited number of people and FAST. I don’t know a business out there that wouldn’t agree that word of mouth and referrals are the best possible recommendations a business can get. Social media and Twitter are doing just that. Their broadcasting your business via word of mouth.

Happy Tweeting! Oh yes and remember to Follow Me on Twitter @HoltzTina.

Tina Holtz, Miss Executive