Social Media/Online Marketing

4 INCREDIBLE Reasons Why You Need Twitter!

People often ask me what Twitter is and why they need it. Most people tell me that they think it’s a joke and that people just use it to say silly things, like what they just ate for lunch, or how bored they are at work, or what their dog just…… wait, never mind on that one, you get the picture.

Actually they couldn’t be more wrong. Although some people who use Twitter on a personal side might use it in such a fashion, we business professionals use it in a totally different way. It’s really no different than how you use Facebook or LinkedIn, when you’re networking professionally it’s good to keep your personal life out of the business part of your life. Twitter is amazing for business and the sooner you jump in and get your feet wet, the better you’re going to be.

Do yourself and your business a favor and get your Twitter account today, it will take less than five minutes and soon you’ll have quite a following. Just a tip here: ENGAGE. Engage every day, several times a day if you can. It will take some getting used to, but before you know it, you’ll be thinking of all sorts of things to tweet about.

Twitter

Here’s my 4 INCREDIBLE reasons why you need Twitter:

1.) Connecting with customers

Millions of people are using Twitter everyday, and they tweet only a sentence or two at a time, but it’s proven to be successful for businesses too. You can tweet about new products or services and be ahead of your competitors if their not using Twitter yet. You can engage with your customers on a level that would otherwise be non existent. Imagine reaching hundreds, possibly thousands of people in a matter of minutes, who are all talking about you and your business and retweeting and sharing your product information. Let’s not forget it’s FREE! Twitter is what is often times called viral. It takes only mere seconds to share news with millions of people.

2.) Branding your business

People usually think that you have to a big brand before someone is interested in following you. This could not be farther from the truth. If you have customers, trust me, they want to be following you to keep up with what’s going on in your business and what new products and services you might have that they need. They want to be the first to know and the first to have the newest toy. By engaging with your customers each and everyday through Twitter, you’ve increased your brand loyalty. You’ve kept them informed, you’ve helped them with what they need and you’ve made them feel important by taking only a few moments out of your day. What more could you ask for?

3.) Customer Service

You can provide an all new level of customer service through Twitter. Your constant engagement with your customers ensures that they are always in the know. Imagine knowing when your doctor’s office got a new piece of medical equipment that might be useful to your needs, or your favorite car wash is out of order, or the newest line of spring clothing arrived today and your one of the first to know. Tweet new hours of operation, promotions, even offering one day promotions is a great sales tool, coupons, giveaways, the list is endless.

4.) Marketing

The best thing about any social media platform, especially Twitter is that your reaching a target audience you otherwise wouldn’t be able to reach. When you advertise in direct mail, newspapers, etc., you’re usually reaching a specific number of people, let’s say 4,000 in this example. Most people don’t carry that ad with them in their pocket and show it to everyone they talk to that day, your reach is still about 4,000 people, give or take. But with social media and Twitter, your one tweet can reach an unlimited number of people and FAST. I don’t know a business out there that wouldn’t agree that word of mouth and referrals are the best possible recommendations a business can get. Social media and Twitter are doing just that. Their broadcasting your business via word of mouth.

Happy Tweeting! Oh yes and remember to Follow Me on Twitter @HoltzTina.

Tina Holtz, Miss Executive

Marketing

Is Your Marketing Strategy Cohesive?

I always love what Jenn at Jenn’s Trends has to say, she and I have a lot in common. If you want to know why your social media strategy is working, take a look at what she has to say. Great tips!

Jenn's Trends

This post has been moved to: http://jennstrends.com/is-your-marketing-strategy-cohesive/

For years, marketers have slaved over their marketing strategies. Ensuring that everything is in line with everything else. Focusing on colors, fonts, branding, tone, imagery, etc. Then came this thing called social media and most of them didn’t know what to do with it.

They slapped together a Facebook page with their company logo and a couple photos, put up a couple posts and then wondered why it wasn’t working.

Many of them even hired interns or young employees who “got” social media to manage the sites. And they still wondered why it wasn’t working.

Why wasn’t it working? Because they weren’t treating it as a cohesive branch of their marketing strategy. Social media was like the ugly step child that had to be fed but wasn’t really welcome at the dinner table. There was no cohesion between the messages, the branding, the…

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Virtual Assisting

What is a Virtual Assistant?

Virtual AssistantBasically a virtual assistant, also known as a VA, is a business professional with experience in a variety of administrative and business services, which provides these services to other busy professionals virtually from somewhere other than the client’s office. The term today is interchangeable with that of virtual administrative assistant, VA, virtual admin, and cloud based virtual assistant, but they all essentially mean the same thing.

However, it should be noted that every virtual assistant and their experiences vary significantly as each specializes in their own unique skill sets. There is definitely no two alike. You may often times find VA’s specializing in a specific industry such as real estate, law, architects, medical, non profit, accountants, etc.

A virtual assistant can pretty much conduct every office function except greeting your customers face to face in person or making the coffee in the office each morning, but your VA could order your coffee at Starbuck’s for you to pickup in the drive through!

Virtual Asssistant TypingYou may even find some companies using several VA’s once they get the hang of using them. One might be used for accounting and bookkeeping and another for social media marketing. That’s the joy of using VA’s, you get the expertise needed in a variety of fields, but you don’t have to hire either of them full time. The flexibility when using a VA is great for small to mid size and growing businesses.

So how does using a VA actually work?

When you work with a professional virtual assistant, they provide you with all of the legal documentation assuring you that your business information is confidential and secure, usually signing a Non Disclosure Agreement, and providing a clear working agreement covering all aspects of the work to be performed. With today’s technology such as screen sharing, remote log-in, Skype, etc., it is easier than ever to work with a VA and it’s almost a seamless transition.

VA’s also take pride in being educated on the latest and greatest technology, business tools, and techniques and are often times continually updating their educational arsenal, which for you is an added benefit knowing that you’re working with a highly skilled professional.

Here are some thoughts and idea’s on how a VA can assist you in your business.

  • Scheduling a real estate showing or other appointments
  • Marketing and Advertising
  • Making travel arrangements
  • Website and Online Marketing Maintenance
  • Social Media Management
  • Invoicing, Collections
  • Answering incoming phone calls
  • Newsletters, Reminders, Cards, Letters, etc.
  • Perform outbound telemarketing calls
  • Manage and update CRM systems
  • Create correspondence letters, brochures, presentations, mailings
  • Write policy, procedures, manuals, contracts
  • Respond to emails
  • Event planning
  • And so much more

Why should you use a VA?

Actually, I prefer the question, why shouldn’t you use a VA? A virtual assistant will ultimately relieve you of the time consuming tasks which prevent you from being able to focus on what you do best, which is growing your business. Your time and that of your management team should be spent soliciting new business and developing relationships with prospects rather than filing papers, answering emails and drafting contracts.

Virtual AssistantA VA can also help you find leads, qualify them and basically act as an overall extension of your business. When working with a VA, traditionally it will be a long term relationship much like what you have with a banker, an accountant, a business advisor, etc. Your VA is going to know your business very well and will work along side you to showcase and present your business in a professional manner that will help you grow.

So the next time you find yourself wondering how you’re going to get all those mailings out in time, or how you’re going to find time to keep your social media updated, pick up the phone and call a VA. Trust me, you’ll be glad you did.

Tina Holtz, Miss Executive

Uncategorized, Virtual Assisting

Welcome to the Miss Executive Blog!

Well Hello and Welcome to the Miss Executive Blog!

This blog has been created around my virtual assisting firm, Executive Business Services, LLC. What is a virtual assistant exactly you ask? Well, we’ll get to that in the next blog, but for now I just wanted to introduce you to the blog and tell you a bit about why I started it and what it’s going to entail. I hope that you’ll continue to be a frequent visitor.

As Miss Executive, I am passionate about research and everything to do with business, from starting them, to growing them, to selling them, and everything in between. I research a lot of business topics, products, and services and people are always asking me how and where I find all the information. So I thought putting together a blog where I can share my research and information would be a good place to start. The research kind of goes hand in hand with my VA practice as well and since I specialize in helping businesses with a large array of administrative and business services, it just happened to make a lot of sense in hosting a blog along side my business. For a more detailed list of who I am and the services I provide, you can visit the Services Page of this blog.

I’m looking forward to getting to know you and discussing business in the near future. Feel free to contact me anytime.

Here’s to a bright future!

Miss Executive