I always love what Jenn at Jenn’s Trends has to say, she and I have a lot in common. If you want to know why your social media strategy is working, take a look at what she has to say. Great tips!
This post has been moved to: http://jennstrends.com/is-your-marketing-strategy-cohesive/
For years, marketers have slaved over their marketing strategies. Ensuring that everything is in line with everything else. Focusing on colors, fonts, branding, tone, imagery, etc. Then came this thing called social media and most of them didn’t know what to do with it.
They slapped together a Facebook page with their company logo and a couple photos, put up a couple posts and then wondered why it wasn’t working.
Many of them even hired interns or young employees who “got” social media to manage the sites. And they still wondered why it wasn’t working.
Why wasn’t it working? Because they weren’t treating it as a cohesive branch of their marketing strategy. Social media was like the ugly step child that had to be fed but wasn’t really welcome at the dinner table. There was no cohesion between the messages, the branding, the…
View original post 112 more words