Let’s face it, if you’re like most business owners, you simply either don’t have time to market or you just plain hate marketing. Some people just don’t get it period and it’s a constantly ever-changing industry. It seems that new platforms are introduced daily and it’s hard to keep up with what works and what doesn’t. It’s important to always be marketing – no matter what.
Here are a few things we recommend to most businesses along with some tips to help you market your business effectively. This is not an exhaustive list by any means, but what I feel are things that work well.
- Find out where your target market hangs out. Facebook, Twitter, the local coffee shop, a mechanics bay, the ice cream parlor, you get the picture.
- Determine where your money is best spent. Digital marketing works best because you can effectively target your specific market and measure ROI and analytics. You can’t do that with yellow pages, newspaper, or print advertising.
- Join trade associations and use all of their networking opportunities.
- Write a column or articles for local newspapers, trade publications, etc.
- Host educational seminars, webinars and then video them and post on YouTube.
- Hold an annual Open House Event. Spring Fling, Harvest Days, Fiesta, Oktoberfest, etc.
- Have product or service giveaways monthly, people love swag, give away a free t-shirt, or coffee mug, or movie ticket, etc.
- Develop Press Releases for every NEW product or service you launch, when you hire new employees or key staff members when you have upcoming events, fundraisers, etc.
- Build an email list, get subscribers on your website, and produce a monthly newsletter loaded with helpful tips, suggestions, info, resources, and more. No sales techniques here! Just good ol’ awesome content.
- Have a booth at trade shows and events that your target market attends. Be sure it’s a nice professional booth. Convey your professionalism.
- Donate your products or services to local charity events and silent auctions.
- Create a loyalty program for your brand ambassadors and kick ass customers. People love being recognized for their dedication.
- Participate in local events in your community like parades, farmer’s markets, fundraisers, gala’s, etc.
- Offer monthly and holiday specials. You can package lower selling products with higher selling products to move inventory. Partner up with other businesses and offer package deals.
- Interview other professionals associated with your business, showcase them in your blog, video, social media, etc. You can also volunteer to be a gues speaker at events.
- Host a weekly meet and greet, chat session, or morning coffee with the boss, etc. Answer question and engage with your audience. People don’t want to see corporate structure, they want raw all natural people.
Tina Holtz is a serial entrepeneur who owns and operates a boutique virtual assisting and business advisory firm, Executive Business Services, LLC. She has more than 20 years experience in business development, business management, operations, sales, marketing, and procurement. Tina values building relationships and is passionate about helping business owners reach new heights. She provides a vast array of support services to business owners, entrepreneurs, professionals, and executives.
970-989-8047 or email at firstname.lastname@example.org